So much has occurred over the past month. Here is the best-of-the-best from your Phorest Blog from the month of August.
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THE PHOREST BLOG

AUGUST 2016

This month's most popular blog posts from The Phorest Blog, served fresh right to your inbox.
#LetsGrow

 

Check Out The Best Of What August Had To Offer!

 

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Which Salon Hashtag Will Actually Reach Your Audience?

With the breakthrough of Facebook, Twitter, Instagram and Pinterest, The Hashtag has emerged: a social tool used to identify topics of conversation or interest for online communities. Regarding social media, hashtags have proven to be one of the most valuable tools you can use for reaching new clients and raising awareness of your brand.

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5 Salon Special Offer Ideas That Don’t Undermine Your Prices

One of the greatest challenges of running a salon is discovering unique ways to increase business without giving away services or retail for reduced prices. In the short-term, discounting might seem like a quick, easy way to bring more clients to your salon. However, lowering your prices does absolutely nothing to create long-term business.

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The Salon Owner’s Bible To An Incredibly Successful Loyalty Program

A good salon loyalty program is a great way to get clients spending more, more often. Often it’s down to the marketing and managing expectations. You can’t expect clients to remember – it’s the job of everybody on the team to ensure as many people as possible are using the salon’s loyalty program and that each and every client understands the benefits of partaking in it.

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Managing A Salon And Its Most Difficult Employees

 Perhaps you thought that by managing a salon of your own, you wouldn’t have to deal with difficult employees. And yet they popped right back into your workplace. Employee troubles are inevitable- salons aren’t immune. While sometimes the problems are obvious and easy to manage, other times they can be quite tricky to handle. As a manager, it is your responsibility to take effective action to make sure things go back to normal.

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Top 7 Publications To Stay On Top Of Salon Trends

 At some point in our life and careers, we inevitably turn to leading resources to get inspired. In the hair, beauty, spa and cosmetic industry, however, it’s a daily thing. The reason behind this is salon trends. How do you stay on top of them? To who do you turn? To facilitate your research, we have listed what are in our opinion the 7 essential publications you should subscribe to or at the very least follow online.

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Salon Voicemail Greetings That Will Ensure Bookings

 Unfortunately, sometimes things get too busy in the salon for it to be possible to have a staff member only on reception duty. As a result, you rely on a salon voicemail greeting to do the job. But is it doing the job? Many times, salon voicemail messages only take away from your remarkable customer service and without the wanted result: drive clients in for an appointment. This is why we do not recommend getting into this habit, even if we are fully aware it sometimes seems like the only available option.

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YOUR PHOREST GIFT OF THE MONTH

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The Salon Owner's Ultimate Guide to Snapchat


The ‘Salon Owner’s Ultimate Guide to Snapchat’ was written in the hopes of being a guiding hand in kicking off your journey on the platform.

We go through:

- Basic settings and features

- Best practices

Content creation to grow your business

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